Annual Report 2014

Our key performance indicators

To measure the effectiveness of our strategy from a financial perspective, we closely monitor the following key performance indicators (KPIs):

  • Revenue growth
  • Gross profit growth and gross margin development
  • Selling, general, and administrative expenses (SG&A) development
  • EBITA growth and EBITA margin development
  • Conversion ratio (EBITA as a percentage of gross profit)
  • Days sales outstanding (DSO)
  • Economic Value Added (EVA)

We also measure non-financial goals. Engaging with our own employees is a strategic priority of Management. We review the retention rate quarterly and use the Great Place to Work® survey to further improve our attractiveness as an employer. We conduct the Global Satisfaction Survey among clients and associates on a regular basis – a dialogue with those people who determine our success. It provides us with feedback on our brand promise, brand voice, processes, and KPIs, and allows us to constantly improve. By increasing client, associate, and employee satisfaction we enhance the creation of value.